Kroc-style: dog eat dog, rat eat rat

Here's the lyrics to Dire Straits frontman Mark Knopfler's latest single, "Boom, Like That." An NPR interview (with clips) describes the song as "a wry chronicle of the renegade business tactics of McDonald's mogul Ray Kroc."

you wanna make a dream
reality
competition?
send ‘em south
if they’re gonna drown
put a hose in their mouth
do not pass ‘go’
go straight to hell
i smell that
meat hook smell
or my name’s not kroc
that’s kroc with a ‘k’
like ‘crocodile’
but not spelled that way, now
it’s dog eat dog
rat eat rat
kroc-style
boom, like that