Batman and milk

World on a Plate discusses Batman and milk. The connection? A recent print ad with Batman shilling for the "milk mustache" campaign. The weblogger does a little more exploration:

After rummaging around on the Internet I found a press release snippet, "Batman, a masked crusader uses his strength, intellect and an array of high tech contraptions to fight the sinister forces that threaten the city." The ad copy reads: "For the hero in all of us. Milk's 9 essential nutrients give me the strength and energy I need to fight the forces of evil. Not drinking milk? Now that would be a crime." Actually, it could do just the opposite.

And off the weblogger goes -- imagining the would-be hero abandoning his job as advertising spokesman and instead, as Batman, tracking down the hidden facts on how milk is really produced.