Diabetes and Sugar

Following up on our earlier coverage of the recent Cadbury Schweppes alliance with the American Diabetes Association, here is a good feature length article on the matter. Jessica Fraser writes for News Target:

Gary Ruskin, executive director of Oregon-based Commercial Alert, a website that monitors commercial culture, called the ADA's partnership with CSAB "corrupt" and demanded that the contribution be returned to CSAB immediately. "If Cadbury Schweppes really wanted to reduce the incidence of obesity and diabetes, it would stop advertising its high-sugar products, and remove them from our nation’s schools," said Ruskin. "This is just another attempt by a major junk food corporation to obfuscate its responsibility in the epidemic of obesity and diabetes in the United States."

Another public interest group, the Corporate Crime Reporter (CCR), recently published an interview with Richard Kahn, the ADA's chief medical and scientific officer. CCR asked Kahn, "Why exactly is the ADA taking money from big corporate donors, including junk food pushers?" Kahn revealed that the association's so-called "multi-million dollar" alliance was actually only slightly more than one million dollars.

In exchange for that sum of money, Cadbury-Schweppes can put the ADA's label on all of its diet soda products. According to Kahn, however, CSAB cannot use the association's logo on any product not nutritionally approved by the ADA, nor on any product specifically marketed toward diabetics.

Despite the terms of the alliance, in a press release posted on www.beverageworld.com, CSAB Senior Vice President of Marketing Jim Trebilcock implied that products with the ADA logo will be marketed toward diabetics. "I acknowledge that it is a little bit of a tricky dance here, given that we also sell sugared beverages," says Trebilcock, "but it's about communicating the choice. And it's also really about doing the right thing. And the right thing is we do offer products that are great for diabetic patients or people who are overweight and we want to get that message out, but done in a way that contributes to an overall solution."

Fraser's article ends with an exhaustive (and exhausting) bibliography rebutting Kahn's claims disputing the stronger varieties of the sugar and diabetes connection.